Volume 4, Issue 11 | November-December 2017 ISSN: 2395-2547
 

Press Release


‘Ejaak Moloyaai’ Mesmerizes Music-Lovers in Assam and Beyond

Mumbai-based, Guwahati-born Singer-Songwriter Prarthana Choudhury is back with another fresh music-video titled ‘Ejaak moloyaai’ (YOUTUBE LINK: https://www.youtube.com/watch?v=OPaWzsjE73w). This time you will see the singer also donning the hat of the lead female-actor, opposite renowned actor and the Assamese youth’s heartthrob Utpal Das. ‘Ejaak Moloyaai’ is a sweet, melodious romantic song with an old-world charm, written and composed by Anup Baruah. The video has been directed by ace Choreographer Joly Borah and produced by Shobhita’s Production. With its crisp story-telling devised by Joly, the music-video leaves a lasting impact on the viewer. And, Prarthana’s mellifluous and soulful voice adds the icing on the cake! No wonder ‘Ejaak Moloyaai’ is fast gaining popularity on social media.

This music-video has been launched close on the heels of the recently-released cover-music-video, ‘Ek pyar ka nagma’ presented by the Father-Daughter Duo – Prarthana on the vocals and her dad Dr. Satyendra Kr. Choudhury (veteran academician) on the violin. 

Prarthana Choudhury was honoured with the ‘Best Female Singer’ Award at the 5th Artist Aloud Music Awards held in Mumbai in 2016, for her own composition, ‘Kaisi Khudgarzi’. Prarthana sings in various genres of music ranging from old and contemporary Bollywood Songs to Ghazals, Folk and Pop songs. Her Assamese single, ‘Mur Monor Aakaxot’ was released by Zee Music early this year. She was invited as a Guest Artiste at the 34th Assam Convention held in the U.S, in 2013, and in Muscat in 2015.  Prarthana is an approved artist of All India Radio and has sung for Bollywood and Assamese movies. 

The credits of the video are:
 
AUDIO:
Vocals: Prarthana Choudhury
Lyrics & Tune: Anup Baruah
Arrangement: Sibabrata Sharma
Mixing & Mastering: Bhaskar Sarma
 
VIDEO
Direction: Joly Borah
Cinematography: Hiten Thakuria
Editing: Moni Rajkonwar
Lead cast: Utpal Das & Prarthana Choudhury
Supporting cast: Joly Borah, Amit Maheshwari, Geetal Medhi, Beautyy Talukdar & others
Make-up: Rumi Goswami
 
Production: Shobhita’s