Volume 5, Issue 1 | January 2018 ISSN: 2395-2547

Press Release

Assam Chief Minister Shri Sarbananda Sonowal Participates in a Music Digitization Campaign

Assam Chief Minister, Shri Sarbananda Sonowal, took part in a music digitization campaign launch event of the Jyoti Chitraban Digital Archive today at Jyoti Chitraban Film Studio. At the event, the honourable Chief Minister digitized the evergreen song of Jyoti Prasad Agarwala ‘Gose Gose’ from a vinyl player to symbolize launch of the music digitization campaign.
      The music digitization campaign launch event of the Jyoti Chitraban Digital Archive was held on 17th January, 2018, on the occasion of Jyoti Chitraban’s Golden Jubilee Celebration and Shilpi Divas in remembrance of Jyoti Prasad Agarwala. The campaign is targeted to make a huge impact on the youth of the region in encouraging them to learn about our culture and folklore. The concept goes with the ‘doer’ concept of our honourable Prime Minister, Sri Narendra Modi, when he actively took part in Swachh Bharat mission by participating in the cleaning himself.
       The entire music digitization campaign launch event was spearheaded by the head of Jyoti Chitraban Digital Archive & Assamese experimental music artist, Axl Hazarika, who has also become the first Indian to rank in SoundCloud Global Top 10 Trance music chart. Axl Hazarika’s trance track titled ‘Trippy Experience’ has been the only Indian entry in the SoundCloud Global trance music charts Top 50 since the last two years. The track has amassed a whopping 8.7 million plays till date and is currently ranked #5 on SoundCloud Top 50 global trance music charts. Axl Hazarika is a multi-genre music composer and producer from Guwahati, Assam, who started from heavy metal and rock in early 2008 to making the first Assamese electronic music video in 2016. ‘Goru Bihu Song’ (link - http://bit.ly/2x3AY8j), the first Assamese EDM/experimental video based on the theme of Goru Bihu festival, was released in May 2016 under Axl’s electronic project Axl hazarika Rainbow Trip. The video has amassed a massive million views on YouTube and much publicity in popular media. 

     Celebstan - a startup founded under IIM Ahmedabad, by Assamese entrepreneurs Axl Hazarika & Amrita Sonowal, is helping Assam’s leading cultural organisation, Jyoti Chitraban Film Studio, in the development of its digital archive with their technical and marketing expertise to expand and make it the largest digital archive of northeast India in a bid to preserve and archive all kinds of important contents like films, music, special events, photographs, texts, etc. Celebstan is one of the top 8 innovative startup ideas selected under the IIMAverick Program of the Centre for Innovation, Incubation and Entrepreneurship (CIIE), IIM Ahmedabad in 2017. 
     The first content of the Jyoti Chitraban Digital Archive is the oath-taking ceremony of  honourable Chief Minister of Assam, Shri Sarbananda Sonowal. A number of noted filmmakers and producers also submitted their productions, including films and music, at the launch event.
     “As our honourable CM Shri Sarbananda Sonowal always encourages the promotion and preservation of our culture, we are on a mission to fulfill the same. And I heartily invite all artists, producers, and even the public to submit important archival materials, which will be preserved for posterity in the Jyoti Chitraban Digital Archive under the abled supervision of IIM Ahmedabad entrepreneurs.” says Pabitra Margherita, the Chairman of Jyoti Chitraban.